Virgin Australia Melbourne Fashion Festival

Welcome to VAMFF 2024

VAMFF: Fashion Week Australia

VAMFF: Fashion Week Australia

Dive into the heart of Australian fashion at VAMFF, where creativity meets commerce in a spectacular celebration of style. This premier event showcases the best of local and international designers, emerging talents, and innovative fashion technologies.

Melbourne Fashion Festival

The Virgin Australia Melbourne Fashion Festival (VAMFF) stands as Australia's largest fashion event, combining runway shows, business seminars, and cultural programs.

Event Highlights

  • International Designer Showcases
  • Emerging Designer Platform
  • Sustainable Fashion Initiative
  • Industry Networking Events
  • Cultural Fashion Programs

Festival Impact

VAMFF contributes significantly to Australia's fashion economy, generating over $8 million in media coverage and attracting 400,000+ attendees annually.

Business of Fashion

The festival includes comprehensive business programs:

  • Industry Seminars
  • Designer Mentorship
  • Retail Integration
  • Digital Innovation Forums

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Designer Showcase

Designer Showcase

Experience the cutting-edge of Australian fashion design through our carefully curated designer show...

Sustainable Fashion Initiative

Sustainable Fashion Initiative

VAMFF's commitment to sustainability drives innovation in the fashion industry. Through our sustaina...