Established in 2004, alice McCALL is the eponymous label of fashion designer, Alice McCall. The brand’s design aesthetic is driven by the overriding tastes and interests of Alice herself. The resulting product is playful, quirky and fun with a kick of sexiness. McCall’s love of vintage clothing is something that can be seen throughout each collection with injections of flared silhouettes, belled sleeves and pastel tones.
Season after season, alice McCALL designs remain uniquely feminine. Each collection plays with the graphic use of space and colour and experiment with fabric techniques from delicate hand embroidery to developing custom in house laces.