The thread of fashion has charted a consistent course throughout Fiona’s career with her experience and expertise spanning across many sectors of design. Styling, colour and fabric forecasting, visual merchandising, travel writing, designing and importing homewares, and as an artist in her own right as a ceramicist to name a few.
Thirty years, a husband and three children later, Fiona has found herself back in the retail game with the recent launch of new high end fashion business, White Story. Fiona is the Founder and Creative Director of White Story. It is through her passion for ceramics, architecture, fashion, contemporary art, fashion forecasting and all things white, the White Story was born. The brand is distinguished by its design philosophy for authenticity and seasonless pieces.
In addition to the above, Fiona works with a number of not-for-profit organisations focused in the arts, ceramics and Fashion. Her passion includes supporting young students at the embryonic stages of their careers.
White Story will be showcasing in Runway 2