AFC Industry Panel: Building an Australian Brand

Panel Discussion

Join the Australian Fashion Council at the AFC Curated pop-up store to hear from a panel of industry experts discussing what makes an Australian brand.

The panel will be delving into the movements in the current local fashion landscape, pinpointing some of the iconic elements of Australian design DNA, and identifying what it is that sets Australian fashion apart globally.

Providing industry insight, our experts will be shedding some light on the opportunities for emerging Australian designers, and what it takes to build a truly authentic brand in today’s world.

During the Festival this year, you’ll find a curated collection of Australian fashion labels from across the country at Emporium Melbourne as part of AFC Curated. A unique opportunity to get behind local businesses, meet the designers in person and shop their incredible ranges.

AFC Curated is a pop-up retail space and broader business development program built to support Australia’s emerging and independent fashion labels.


This event is brought to you by the Australian Fashion Council and presented by Vicinity Centres, and proudly promoted by Virgin Australia Melbourne Fashion Festival as part of the Independent Program. Please contact the organiser directly for further information.

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