Future of Fashion

Business Event and Panel Discussion

Join Melbourne based Consultancy Agency Fashion Equipped for a creative, collaborative forum as we collectively discuss the Future of Fashion 2020 with industry thought leaders, emerging designers, and brands.

The line-up includes two panel discussions featuring dynamic speakers:

Industry Panel:
Graeme Lewsey, the CEO of Melbourne Fashion Festival will lead the panel discussion with key industry thought leaders, established brands and business owners.
Lana Wilkinson – Fashion & Celebrity Stylist
Cathryn Wills – Sans Beast
James Bartle – Outland Denim
Jess & Stef Dadon – Twoobs & How Two Live

Join the conversation on hot topics, including:
– The roadmap to fashion business success
– How to become a purpose driven brand
– Sustainability, transparency & circularity
– The role of key people of influence in fashion

A discussion with emerging fashion brands and designers as we take a deep dive into the journey of a startup.

Emerge Panel:
Lisa Leveringon – Designer & Founder, HAJA & Lady of Leisure Millinery
Beverley Johnson – Founder, Consequence of Change
Tess Whitfort – Designer, Pendulum Studios
Ilana & Marika – Founders, Lanamara

Join the conversation and gain insights into:
– What it’s really like to be a fashion startup
– How to bring your vision to life
– Life after launch
– How and where to find help

Speakers

Industry Panel:

LANA WILKINSON
Lana Wilkinson is a highly regarded Stylist and Australian Fashion Icon. Lana’s distinct style and love of fashion has quickly progressed her into becoming Australia’s leading celebrity stylist. Lana values her industry contacts and finds the best talent and product to achieve premium outcomes for even the most challenging briefs.

Lana identifies emerging trends then creates iconic looks for her celebrity clientele and fashion editorials. Her extensive portfolio includes Head Stylist for COVET Magazine and styling many fashion ambassadors for the Portsea Polo, Formula 1 Australian Grand Prix, Victoria Racing Club, Spring Racing Carnivals, AFL Brownlow Medal, Cricket Australia’s Alan Border Medal and the TV Week Logie Awards.

Lana’s professionalism and industry knowledge has made her the go to for the likes of Ruby Rose, Rebecca Judd, Megan Gale, Whitney Port, Heston Blumenthal, Elyse Knowles, Millie Mackintosh, Nicole Warne, AnnaHeinrich, Georgia Love, Montana Cox, Sofia Ritchie, Ellie Gonsalves, Ashley Hart, Samantha Wills, DJ Havana Brown, The Veronicas and Nadia Bartel. She was also appointed the official stylist to assist Rachel Zoe and her team during her visit to Australia in 2015 for Chadstone. Lana is a regular fashion commentator across the nations’ papers and has fast become a premium ambassador for brands who need to create a vision. Lana has her own Blog and her Instagram followers of 138K are dedicated fashion addicts who love her, her trend content and enviable style.

JAMES BARTLE
James Bartle is the founding CEO of Outland Denim, the denim brand making jeans differently and setting a new standard in fashion manufacturing. Driven by the desire to curb the trafficking of young girls into the $99 billion illicit commercial sex industry, Bartle created Outland to generate training and employment opportunities for women vulnerable to exploitation and abuse. Over six years Bartle developed a unique business model that would enable each of his seamstresses to gain a covetable skill set in tailoring while earning a living wage, receiving ongoing support and life-enhancing education, and crafting artisan quality jeans to compete in the global premium marketplace. In 2016, he took Outland to scale, securing international investment and distribution to further the company’s mission to employ more young women while concurrently investing heavily in supply chain and environmental stewardship. With a background in manufacturing and start-up ventures, Bartle has taken a hands-on approach to developing Outland’s signature jean styles, eschewing automation in favour of craftsmanship. He lives with his wife and two young daughters in the hills of the Gold Coast hinterland, Australia.

CATHRYN WILLS FOUNDER, SANS BEAST
Cathryn Wills established Sans Beast in June 2017, after a career spanning close to 30 years in the Australian fashion industry.

The late 80’s saw time in retail at Benetton, followed by various roles at Palmer Corporation, before gaining a BA Fashion at Melbourne’s RMIT. A substantial chapter at Country Road then followed, where Wills worked in knitwear, eventually becoming Knitwear Design Manager across the men’s and women’s divisions.

Post leaving Country Road, Wills pursued a freelance design career for a number of years, before finding her niche at Mimco, joining founder and former owner Amanda Briskin (-Rettig) in 2004. Wills went on to the role of Creative Director post the sale of the business, and in 2010, expanded her creative remit to encompass the commercial leadership of the brand, as Managing & Creative Director.

After living and breathing the world of leather handbags & accessories for over a decade, Wills adopted a vegetarian diet in mid 2015 and progressively recognized a disconnect between her professional role and her ethical stance on animal welfare and the environment. Through further education, Wills saw the need to change her consumptive and creative path, eventually resigning from MIMCO in early 2016.

In establishing Sans Beast, Wills sets out to build a design led, quality brand that only utilises materials that are procured from non-animal sources.

JESS & STEF DADON
Australian sisters Jess and Stef Dadon are designers, creative directors, and entrepreneurs. They first launched How Two Live as a daily diary in 2012, and it has since grown into a global platform with a tribe of loyal fans. The Dadon sisters regularly work with some of the biggest brands in fashion and beyond, including ASOS, Westfield, Maybelline, Shopbop, Michael Kors, and The Zoe Report, and also love to support and promote emerging designers.

In 2016 the duo created TWOOBS; a line of comfortable, fashion-forward, and animal-friendly sandals that are known to regularly sell out. In 2017 they launched the How Two Live Store, a multi-brand pop-up retail concept that houses up-and-coming designers, and most recently they debuted How Two Live: The Podcast, interviewing strong female mentors, with a goal to empower women with positive and inspiring content.

Emerge Panel:

BEVERLEY JOHNSON, FOUNDER CONSEQUENCE OF CHANGE
Beverley Johnson has been involved in the retail fashion industry for many years working for lifestyle brands in senior Marketing Director positions.Her passion is building strong brands that engage consumers, providing an experience beyond just a product.  

This passion has led her to develop and launch her own brand Consequence of Change – limited edition bags in collaboration with artists.  Beverley curates all of the artwork by connecting with artists from all around the globe, offering something unique to carry on your shoulder. It’s art you can take anywhere!

Consequence of Change is committed to enriching people’s lives by making art accessible, changing artists’ lives by creating this platform and contributing to changing people’s lives for the better by partnering with charity i=Change.

LISA LEVERINGTON, DESIGNER, LADY OF LEISURE MILLINERY & FOUNDER, HAJA
Lisa Leverington is a Melbourne-based, multi-award winning millinery designer and accessories consultant. With almost a decade of experience in fashion and millinery, Lisa’s designs have been stocked throughout Harrolds, Myer and David Jones, and have adorned many celebrities at various notable social events each year – establishing herself within the industry as a trusted and reputable designer. Lisa has worked as a consultant to many Australian Fashion brands in product development to introduce headwear to their accessories line, and collaborative projects for runway shows. 

Lisa has launched HAJA Studio as a ready-to-wear collection offering a designer’s edge at an affordable price point and commitment to bring quality craftsmanship for the mainstream market with minimal impact on the environment. Appealing to any customer wanting to consciously set trends, the HAJA brand seeks to bring back personality in accessories, evoke fun, and uphold quality designs whilst maintaining affordability.

TESS WHITFORT, DESIGNER, PENDULUM STUDIOS
Tess Whitfort is a Melbourne based Sustainable fashion designer and zero waste pattern cutting specialist. Tess won the 2018 Redress Design Award, the world’s largest sustainable fashion design com- petition. Tess recently launched her own label, Pendulum Studios, which is all about creating new solutions through innovation, creativity and technology and a focus on eliminating fabric waste. Pendulum is establishing and improving circular sup- ply chains through upcycling waste and using completely biodegradable materials and garment components.

The brand’s fresh take on sustainable de- sign embodies the idea that being a total badass and a good person aren’t mutually exclusive.

 

ILANA & MARIKA, FOUNDERS, LANAMARA
Sisters Marika and Ilana started their namesake label Lanamara when they couldn’t find handbags that sparked a sense of modernity and uniqueness but also practicality.

After previously making clothes for themselves which reflected their open-spirited style and sensibility the pair thought it was an opportunity to bring this same influence to the Australian handbag and accessories market

Marika and her mother, Maureen a talented artisan herself, started making bags from home for family and friends and after receiving encouraging feedback the sisters undertook considerable research before deciding to head to India to find artisans to create their designs. It is intended that their range will strike the right balance of being both aspirational and accessible.Their first collection will launch in early 2020.

 

Join us after the panel discussions for Networking, an impressive Grazing Table and Drinks. Let’s Connect, Share and Collaborate.

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