JUME Pop-up Runway
Jume is a refreshing new addition to the Australian Fashion Industry founded by Jessica Blume. Blume’s background in textile design and weaving inform her sumptuous, considered and sustainable range debuting at Virgin Melbourne Fashion Festival.
Heralding her first collaborative collection created with artist Nell Pearson, together Blume and Pearson offer a welcome reimagining of modern classics in hand spun, hand woven cloth and plant dyed organic fabrics featuring checks, stripes and striking colours for maximum aesthetic pleasure with minimal environmental impact.
Expect a bright and joyous riot on the runway with hand-painted pieces, unisex garments and sculptural accessories in an event that Blume promises ” it will be as fun to watch as it will be to create”.