Mode and Mode 4 Launch and Reading


Mode and Mode is a periodical that addresses printed matter in fashion practice, and how fashion publishing can disrupt, or propel, fashion narratives. Each issue centres on a fashion publisher, and this fourth edition contains a reprint of the lookbook publication Friction / Parade 99, created by Dutch fashion designers Keupr/van Bentm collaborating with Experimental Jetset for Paris Haute Couture Week in 1999.

To launch the issue, ‘Experimental Jetset – Superstructure’ hosts a reading by Matthew Linde and Laura Gardner from the original Friction / Parade 99; a fictive, poetic timeline that recounts the moments of the fashion show, in the exhibition space, reflecting on a moment of collaboration between fashion and graphic practice.

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