Purposeful and Personal Technology in Fashion
With all the focus on the impact of digital channels on traditional retail stores, it’s very easy to think that this is all that fashion is about.
While the retail debate and future of bricks-and-mortar shopping continues, the fashion industry is looking ahead and transforming itself into a force that is technology enabled, performance driven and customer centred. While traditional perspectives on fashion have focused on personalisation and creativity in design of the product, the manufacturing processes have been all about averages and standardisation. With the advent of digital technologies, standardisation is taking second place to personalisation, and design is all about product for performance. Could fashion be all about looking good and having a competitive advantage that works specifically for you at the same time? And how much of a part do questions around sustainability really influence us when it’s time to buy?
In this event, our panel will be sharing their insights on how technology is challenging our paradigm on what constitutes fashion including:
– What does hyper-personalisation look like
– Delivering an omni-channel experience – is it really all digital now
– The potential of big data and analytics
– Challenges in innovation – consumer, regulatory, technology
– Platforms and trends shaping the future
This event is owned and operated by The Churchill Club and proudly promoted by Virgin Australia Melbourne Fashion Festival as part of the Independent Program. Please contact the organiser directly for further information.