The Journey to Digital Transformation in Fashion and Apparel

Industry Panel



Churchill Club has assembled a panel from the Australian fashion industry to share their journey on the path to digital transformation.

Digital technologies have the potential to transform each step of the fashion value chain, from sourcing, distribution, logistics, and in-store operations, through to marketing, omni-channel consumer experience, and ongoing consumer engagement. A risk adverse mindset prevails in the Australian fashion industry as many brands want to ‘wait and see’ rather than seize the first player advantage.

The fashion and retail media is littered with stories from overseas of brands testing AI, virtual reality, wearable tech, IoT and mobile payments to bridge the digital divide with consumers. But what’s actually working versus a campaign gimmick? What can fashion really look like in a digital world? You can read all the whitepapers and trend reports you like, but nothing beats hearing what works – and perhaps more importantly – what doesn’t – from your peers. 

The panel will be answering your questions on:

What digital transformation looks like in their business

  • Achieving an omni-channel experience
  • Addressing hyper-personalisation
  • Leveraging the power of data and analytics
  • Platforms they’re using & trends they’re pursuing



Damian Madden – General Manager – Digital, The Woolmark Company

Damian is an award-winning global tech executive, keynote speaker and advisor on new technologies. He has extensive experience in driving value for businesses through the creation of detailed transformation strategies that go beyond purely the technical and incorporate elements of creativity and innovation to help change the mindsets of both employees and customers.

With experience across a range of disciplines and industries he is uniquely positioned to integrate seamlessly throughout an entire business, empowering organisational change and working to mitigate risk, drive growth and ensure the future-position of the business through effective systems roll-out, increasing operational efficiencies and the adoption of emerging technologies. 

Madden is regularly sought as a keynote speaker and has spoken around the world on the topics of digital innovation, emerging technologies (machine learning and AI), team-building and managing technical change. He regularly donates his time within the creative sector to help artists, museums and galleries to better engage with their patrons and integrate technology into their practice.

Other panellists TBA


[gravityform id="1" title="false" description="false" ajax="true"]