Info

The 2019 Virgin Australia Melbourne Fashion Festival (VAMFF) will take place 1 – 10 March 2019. 

Learn more about our Festival hub, visitor information, accessibility, ticketing, employment, and find answers to our most commonly asked questions below.

 

WHERE IS THE FESTIVAL LOCATED?

Located inside and out of Royal Exhibition Building, all VAMFF produced Runways and The Plaza (Melbourne’s liveliest fashion party) are held there in March 2019. The Plaza is the Festival Hub and is FREE entry – you don’t need a ticket to attend. 

Royal Exhibition Building (Runways and The Plaza)
9 Nicholson St, Carlton, VIC 3053

More access information can be found here.

WHEN DO TICKETS GO ON SALE?

Tickets for the 2019 Festival are on sale and can be purchased online here

HOW DO I BUY TICKETS?

Tickets for our 2019 Festival can be purchase online here

AM I ABLE TO ATTEND FESTIVAL EVENTS IF I AM UNDER 18 YEARS OF AGE?

Yes you can, however, all under 18 guests must be accompanied by an adult in all bars and service of alcohol on site during the Festival.

WHEN ARE THE FULL DESIGNER LISTINGS REVEALED?

Designer line-ups for each runway show will be announced December 2018. To be the first to know when we make announcements, sign up to be a Member.

WHICH RUNWAY SHOWS RECEIVE GIFT BAGS?

Complimentary gift bags are included at Runways 1-7, Menswear Runway and the Virgin Australia Grand Showcase valued at over $100.

HOW DO I OBTAIN SPECIAL ACCESS BOOKING INFORMATION?

Those attending the Festival that require information regarding Special Access can email the Festival directly at ticketing@mff.com.au

WHAT IS THE FESTIVAL’S MISSION AND CORE VALUES?

Mission
MFF exists to profile and amplify Australian and International creative talent, both locally and globally, by embracing fashion in all its forms to inspire consumers, support retailers and maximise benefits to our stakeholders.

Core Values
In order to achieve our Mission, we conduct our business guided by the following core values:

  • Integrity – We value doing what is right and ethical
  • Trustworthiness –  We value acting with respect, fairness and dependability
  • Agility – We value responsiveness to all stakeholders and each other, and are open to change and flexibility
  • Creativity – We value inventiveness, innovation and new and divergent ways of thinking
  • Passion – We value energy and excitement, commitment, drive and initiative
  • Involvement – We value our team members; input, influence and initiative
  • Teamwork – We value collaboration and a sense of partnership, sharing and caring
  • Excellence – We value a tenacious focus on results, accountability and goal achievement
WHAT ARE THE FESTIVAL’S SUSTAINABILITY COMMITMENTS?

MFF is committed to conducting daily operations and producing events in an environmentally responsible and sustainable manner. We recognise that reducing and, where possible, eliminating the environmental impacts of our activities is an important part of our mission as Australia’s largest fashion event.  We strive to be an industry leader in achieving environmental excellence and will work with our employees and external entities to establish and follow principles.

The MFF guiding principles and practices to achieve resource conservation, waste reduction, and sustainability overall are summarised below, supported by a Green Policy by which all our suppliers and stakeholders are guided:

  • Providing a safe and healthy workplace;
  • Having an environmentally sustainable aware culture, where responsibility is assigned and understood;
  • Being an environmentally responsible business and part of the community;
  • Conserving natural resources by reusing and recycling;
  • Using, in our own operations, processes that do not adversely affect the environment;
  • Ensuring the responsible use of energy throughout the organisation;
  • Participating in efforts to improve environmental protection and understanding;
  • Taking steps to improve environmental performance continually;
  • Conducting rigorous audits, evaluations, and self-assessments of the implementation of this policy;
  • Working with suppliers who promote sound environmental practices; and
  • Enhancing awareness among our employees, volunteers, and event attendees – educating and motivating them to act in an environmentally responsible manner. 
WHAT IS THE FESTIVAL'S STANCE ON USING FUR?

MFF is committed to not allowing the presentation of fur at MFF produced shows and events. Only items containing fake or faux fur will be permitted.

HOW DO I BECOME A VOLUNTEER?

To gain experience and network with industry professionals to kick-start your fashion career apply here.  

HOW CAN I BE A MODEL AT THE FESTIVAL?

The Festival engages models over 16 years of age from reputable and accredited agencies. Model bookings will be placed with agencies by MFF’s appointed runway production agency, Event Gallery.

HOW CAN I BE INVOLVED IN THE FESTIVAL AS A DESIGNER?

Applications for the 2019 Festival have now closed (applications are open from August to November annually via our website). 

HOW CAN I BE INVOLVED IN THE ARTS PROGRAM?

Applications for the 2019 Festival have now closed (applications are open from August to November annually via our website). 

HOW CAN I BE INVOLVED IN THE IDEAS PROGRAM?

Applications for the 2019 Festival have now closed (applications are open from August to November annually via our website). 

HOW CAN I BE AN OFFICIAL PHOTOGRAPHER AT THE FESTIVAL?

Media Accreditation opens in January 2019, and is essential for all professional bloggers and media wishing to capture content at the Festival, and to secure a place on official media risers (limited availability). Official Media Accreditation includes the Terms and Conditions of use of the Festival’s content.

Amateur, student and hobby photographers may attend and photograph the Festival without seeking Media Accreditation, and anyone is welcome to photograph publicly accessibly and non-ticketed elements of the Festival.

No photographer or entity may utilise Festival content for commercial purposes without prior approval, especially as pertains to the use of talent imagery.

Please return to this page from mid-January for information on how to apply via MFF’s appointed publicity agency, AMPR.

HOW CAN I BECOME A PARTNER OF THE FESTIVAL?

The Festival works hard to create exclusive opportunities for partners. Please contact Tennille Burt, Head of Sales and Marketing at the head office to enquire via +61 3 9654 5599 to find out more.

WILL EVENTS TAKE PLACE DURING ADVERSE WEATHER CONDITIONS?

All runway shows within the Royal Exhibition Building and undercover areas will still take place during rain and storm affected weather conditions. In the unlikely event that extreme weather conditions affect any official events, ticket purchasers will be notified via email and public notifications will be published on VAMFF’s website and social media channels.

For Independent Program events, please contact the organisers directly.

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