VAMFF NEWS

Atmospheric Runway 4

By Naomi Hatton

This piece was written as part of the Fashion Writing Program 2019

Last night’s highly anticipated Runway 4 proved to be one for the books with its vibrancy, support and atmosphere alone. Focusing on fabrics, colour palettes and garment construction, the night was all about celebrating all beauty and strength.

Not only featuring a stellar line-up of designers, Runway 4 welcomed international model Ashley Graham - The Queen of breaking social norms in the modelling industry. With this in mind, the aura of the room was instantly electric as the audience patiently took their seats, sipped on sparkling and waited for the lights to dim…

Immediate excitement washed over the crowd as the gorgeous Ashley Graham turned the corner, opening the show and making her Australian and Virgin Australia Melbourne Fashion Festival debut. What better way to make your mark than in a knock-out Thurley dress – showing off the American model’s unfathomable beauty.

 

Ashley Graham in Thurley for Runway 4

 

Following Ashley was a sea of whimsical florals with that hint of edge, in true Thurley style. The collection screamed romance, date nights, and evening dress essentials. Gold details highlighting a colour palette of pink, red, peach, beige and black. Thurley experimented with structured tops, mimicking corset vibes that accentuate the curves.

Next we swapped Thurley’s night looks for a more relaxed yet sophisticated range from Keepsake. Muted tones and soothing patterns, the garments were left to speak for themselves with the quality of fabric and individual craftsmanship gaining attention.

 

LEO & LIN Dream Lace Dress from Runway 4

 

LEO & LIN came to play, epitomising the modern woman with the current range – elegant, strong and romantic. The easily identifiable LEO & LIN patterns were woven into a mixture of modern pieces, as the models effortlessly flowed down the runway in a cohesive collection.

By this point of the show, the audience was fully engaged, admiring each bold designer and still reeling from the atmosphere at the start. Runway 4 was proving to be diverse, dynamic and all-encompassing of what makes a memorable event. Elliat, Yeojin Bae and ASILIO all worked to tie the show together, with the range of designers all complimenting one another, and the pieces generating enthusiasm from the crowd.

 

Elliat Magnolia Dress from Runway 4

 

Misha Collection didn’t disappoint, with their classic sexy, yet sophisticated pieces, timeless in style, and for the ambitious, driven professional. Minimal, but more than enough for the strong Misha Collection woman.

A stand out of the night was Melbourne couture brand JASONGRECH, with serious seventies vibes taking over the Royal Exhibition Building. Oozing luxury, fun and disco-ball nights, the collection featured lots of glitter, reflective pieces and mesh inserts. Shoulders were big, sleeves were puffed and pants were flared – it was a blast from the past, but still held that couture modern twist, that has become synonymous with the JASONGRECH label.

As the show came to a close, the sensational Ashley Graham captivated the audience in a divine emerald JASONGRECH gown for an epic finale.

 

Ashley Graham in JASONGRECH from Runway 4

 

Owning the runway solo, the international model joined in the emotional reaction from the audience, engaging with them and thanking them for their support. Applause everywhere, and rising from chairs to the sound of Spectrum - Florence & The Machine, this moment was truly something special.

Runway 4 was about embracing strong, independent and beautiful people of all shapes and sizes. Attendees left with empowerment, support and confidence, in what was a special night of celebration for unique beauty and the fashion industry.

Runway 4 was supported by Revlon at Priceline Pharmacy.

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