VAMFF NEWS

#VAMFFbiz – The InDetail* Wrap-Up: 8 April 2016

Following the announcement that Gucci is joining Burberry with plans to integrate its menswear and womenswear into one show, this week on #VAMFFbiz we read up on how some of the biggest global brands are approaching fashion immediacy and the controversial ‘See Now, Buy Now’ phenomenon. Meanwhile,… …

#VAMFFbiz – The InDetail* Wrap-Up: 31 March 2016

This week the team has witnessed some interesting trends in the reporting of fashion industry news. After Instagram flung brands into fear after announcing imminent algorithm updates, a focus on consumer engagement and desires has seemingly come into play. While… …

Elyse Knowles – INDETAIL*

This Autumn/Winter, Chadstone – The Fashion Capital is inviting shoppers to discover their style identity with its Stylo:Files campaign featuring Melbourne model Elyse Knowles launching next week. Ticket holders will be able to see Stylo:Files come to life on the sold-out… …

Plaza Render Bar

Festival Plaza

Nestled between the Royal Exhibition Building and Melbourne Museum, the Festival Plaza supported by City of Melbourne is the ultimate destination during #VAMFF 2016! You’ll be entertained pre-and-post runway shows every day of the Festival week (7-13 March), and have the opportunity… …

VAMFF x Murdoch Childrens Research Institute

We’re delighted to announce our partnership with Murdoch Childrens Research Institute (MCRI), the largest child health research institute in Australia. Melbourne Fashion Festival Chairman, Laura Anderson, and CEO Graeme Lewsey are delighted to welcome MCRI and express their delight that… …

Penny’s Hill – INDETAIL*

To celebrate our partnership with Penny’s Hill and Thomas Goss, the Official Wine Partner for #VAMFF 2016, we spoke to head winemaker for Penny’s Hill, Alexia Roberts.  Penny’s Hill, situated in the heart of McLaren Vale, offers one of the region’s… …

Fashion Film Series: Top Three Films Announced

The Cultural Program Launch Party on Thursday 11 February at ACMI signified the official beginning of the Festival, kicking off the start of a month long program of fashion related exhibitions, events, performances, and films. Utilising launch event host ACMI’s unparalleled… …

INDETAIL* Issue 3: Official Program Guide

Extra! Extra! The 20th Festival’s Official Program Guide has now hit the streets in the form of INDETAIL*: Issue 3. The INDETAIL* publication leads a series of seamlessly synchronised content platforms spanning in print, online, across social channels, and on… …

The Nation’s Best Fashion Graduates Announced

The future of Australian fashion is an exciting and imminent prospect as we announce the 12 student finalist designers that will take to the Festival’s runway for the 2016 the National Graduate Showcase Presented by Target and Supported by Fashion Journal. These gifted young… …

Westfield Doncaster Fashion Correspondent

Know Donatella isn’t a ninja turtle?  Or that Lagerfeld isn’t a beer garden?  Then Westfield Doncaster is looking for you!  You could be the eyes and ears for Westfield Doncaster as their Fashion Week Correspondent.  Cover the trends both on… …

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