VAMFF NEWS

Inside Chanel’s Melbourne Pop-up Boutique

Melbourne’s MARAIS boutique is now home to CHANEL’s first ever pop-up store. This is the very first time in which a collection from the 100-year-old fashion house has been available outside of its boutiques in Australia.

Inspired by the iconic Parisian hotel, The Ritz on Place Vendome, the boutique showcases the 2016/17 Metiers d’Art Paris Cosmopolite ready-to-wear collection held in December where Pharrell, Cara Delevingne and Lily-Rose Depp all walked the runway below.

Inside, designer Karl Lagerfeld’s aesthetic of modern meeting traditional including his signature tweed suits, embroidered, beaded and feathered pieces. Blue neons create a dramatic atmosphere where lavish floral prints flow from ceiling to floor accompanied by navy velvet sofas. In addition, there is a theatre room screening videos of the Runway and the making of the collection. 

A must-see for any Chanel enthusiast.
The Chanel ephemeral boutique pop-up is only open until July 9th.

MARAIS
Level 1
73-77 Bourke Street
Melbourne Vic 3000

Opening hours
Monday to Thursday: 10.00am – 6.00pm
Friday: 10.00am – 8.00pm
Saturday: 10.00am – 7.00pm
Sunday: 12.00pm – 5.00pm