VAMFF NEWS

Melbourne Fashion Festival’s Evolution Continues

Dates for 2018 Festival revealed, new Chairman announced and Victorian State Government funding confirmed.

We’re pleased to announce the Festival's 2018 dates; we will return 1-18 March 2018, marking our 22nd season. The Festival program will launch in early 2018, focusing on the three pillars of Fashion, Arts and Ideas. First access will be given to members and tickets go on sale for the general public in January 2018.

Mr. David Briskin has been appointed new Festival Chairman. Mr. Briskin has been a Director of the Festival’s Board since August 2012 and has extensive experience in retail, finance and investment as former sass & bide CEO, Mimco co-founder and director at M.J. Bale.

“It is an extraordinary honour to have been offered this opportunity and I would like to especially thank Ms. Anderson for her dedication and stewardship of what is undoubtedly one of Australia’s favourite events. The Festival has achieved outstanding results and its Executive performance, stakeholder stability and financial performance make it a compelling business benchmark. I’m excited by the opportunity, as Chairman, to steer the Festival into its next phase of success, alongside its dedicated Board of Directors and Festival team.” says Mr. Briskin.

 

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The Festival would like to celebrate outgoing Chairman Ms. Laura Anderson, who retired on 31st August 2017 after a successful nine-year tenure. 

“On behalf of the entire Festival team I would like to thank Ms. Anderson for her inspired leadership, governance and endless passion to see the Festival, and the many creatives it serves, optimise potential at every opportunity. I’m excited to welcome Mr. Briskin as the Festival’s new Chairman - he is a powerhouse of knowledge and leadership in the entrepreneurial fashion and retail sector," said Festival CEO Mr. Graeme Lewsey.

These announcements follow the success of the 2017 Festival, which attracted more than 444,000 live engagements across ticketed and free events. The 2017 Festival featured more than 760 emerging and established designers and retailers and attracted over 60 international VIP media and delegates. The 2017 Festival also achieved a 24% increase in its Net Promoter Score (a major events third-party research measure) and grew its social media engagement by 247%.

 

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The Victorian State Government has also confirmed an additional four years of funding for the Festival. This commitment from the State Government reinforces the significance of the Festival on the Victorian Major Events calendar. 

Minister for Tourism and Major Events John Eren said the Victorian Government is proud to continue its support of the Virgin Australia Melbourne Fashion Festival, which holds a special place in our enviable events calendar.

“The Melbourne Fashion Festival is a shot in the arm for our economy – bringing visitors to Victoria from right across the globe, creating jobs and supporting businesses. We thank Ms. Laura Anderson for her outstanding leadership and work in helping bolster the cultural fabric of our state, and wish Mr. David Briskin the best of luck as he takes over the reins.” 

Visit Victoria Chief Executive Officer, Peter Bingeman, added: “An international fashion festival is a perfect fit for Melbourne, a city synonymous with elegance, style and world class events.”