Priceline Pharmacy – Official Hair & Beauty Partner

Our partnership with Priceline Pharmacy will enable this year’s Runway looks to be immediately accessible through their multiple premium hair and make up brands – be that recreating the perfect red lip or finally nailing winged eyeliner, as all products seen at the Festival in March will be readily available in store.
As Mark O’Keefe, General Manager Marketing, Priceline Pharmacy adds, “Priceline Pharmacy is extremely proud to be appointed as the Virgin Australia Melbourne Fashion Festival official Hair and Beauty partner providing key looks for all of the coveted Festival’s events.
In more exciting news, Priceline Pharmacy has appointed Kenneth Stoddart as the Festival’s Official Hair Director and Rae Morris as the Festival Official Makeup Director who will each oversee hair and makeup direction and masterfully create on trend looks with brands like Revlon, Rimmel (Sally Hansen), L’Oreal Paris, Toni & Guy and Schwarzkopf. Assisting Kenneth and Rae, will be the Priceline Pharmacy Beauty Advisors, who will be selected from all over the country to work backstage throughout the Festival. And it doesn’t just end at the Runway – you’ll be able to immerse yourself in all things beauty at the exclusive, ‘Beauty School’ activation providing first hand styling advice on how to achieve this year’s runway looks at home.  These fab Beauty School’s will be rolled out across the country for the month of March. #VAMFF x  
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