Program applications open

This is your opportunity to participate in Australia’s largest fashion event. Applications are open to participate in the 2019 Festival Program. We offer an exciting program spanning Fashion, Arts and Ideas focused activities for independent, emerging and established Australia’s best creative talent.

Applications for the 2019 Festival are now open until November 16, 2018. For all program applications information, visit here.



Royal Exhibition Building Runways, Independent Runways, National Designer Award

The Virgin Australia Melbourne Fashion Festival is proud to provide esteemed annual platforms to showcase and nurture the talents of Australia’s most talented and emerging fashion designers. If you want the chance to participate in Festival runways, National Designer Award, Bespoke or Independent Runways, visit here.

For those interested in the High Tea runway, please contact



The Festival’s Arts Program highlights cross-disciplinary, contemporary creative practices that have fashion at their core, and provides a platform for creative practitioners and arts organisations to showcase their work as part of the Festival.

The Arts Program welcomes proposals from organisers of independently produced exhibitions and events, spanning art, design, performance, film and writing practice. To apply for the Arts, Fashion Film Award, or Fashion Writing opportunities, apply here




The Festival’s Ideas Program is a platform providing thought leadership and business based discussion that enhances the capabilities and capacity of the Australian Fashion Industry.

It has an emphasis on innovation and inspiration with a practical and instructive approach to conducting business in the global creative community.

In addition to these events, the Festival welcomes proposals from organisers of independently-produced activities to be included in the official VAMFF 2019 Ideas Program.

Apply here >




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