VAMFF NEWS

Top 5 things to know for your first VAMFF

Will 2019 be your first Festival? Here's the top 5 things you need to know to be runway ready. 

1. The runway shows you won't want to miss 
There are two runway shows a night, starting at 7pm and 8:30pm from Monday 4 to Saturday 9 March featuring a curated selection of Australian and international designers. Find your favourite designer line-up, grab your squad and secure your seat now

P.S. Complimentary gift bags are included at Runways 1-7, Menswear Runway and the Virgin Australia Grand Showcase valued at over $100.

2. Who, what, wear? 
The Festival is an annual celebration of fashion, arts and ideas and a great excuse to buy or wear that one outfit you've been eyeing off, whether it's a new jumpsuit with your favourite sneakers or new heels and a little black dress.

From the stylish and elegant to cutting edge design and street style looks, discover each Runway's theme here and why not tailor your look to the runway you'll be attending.  

Dress to impress and you might be snapped by our Street Style photographers. 

See something you love on the runway? You can shop it straight away on your phone or at the Shop The Runway pop up powered by VISA at The Plaza. 

As for the 'where'...if you're a Melbourne local tram route 86 or 96 will take you to the corner of Nicholson and Gertrude street which is a short walk to the Royal Exhibition Building. You can also take the free City Circle Tram to Victoria Parade. For bus routes, look out for 250, 251 and 402 to Rathdowne street and if you're on the train your best bet is to jump off at Parliament station. Wilson Parking is also offering exclusive $4 night and weekend rate parking with extended trading hours till 3am from 1-10 March. Book A Bay using promotional code 'VAMFF19.'

For those travelling interstate Virgin Australia is offering exclusive travel experiences so that you can discover Australia’s fashion capital in style. 

P.S. Melbourne's summer tends to stay on till March, so be sure to dress for the sunshine and stay hydrated! 

3. Immerse yourself in Australia's liveliest fashion party
Melbourne's liveliest fashion party comes to life at The Plaza from Monday 4 to Saturday 9 March from 5:30pm until 11pm. Sit and dine with friends or grab a bite to eat as you wonder The Plaza. Expect entertainment, music, celebrity spotting, interactive activities and shopping experiences pre and post runway. 

And if you're running out the door, enjoy complimentary beauty touch ups and the latest beauty trends straight from the runway at The Priceline Pharmacy Beauty Bar in The Plaza. 

P.S. Have you heard about The Block Party?
Celebrate the final weekend of the Festival in style with a day of live entertainment, pop-up activities and runways. 

4. Circle Friday 8 March in your calendar 
Commencing a pinnacle day in the global fashion community, the highly anticipated annual International Women's Day Breakfast will bring a panel of dynamic and inspiring speakers to discuss matters of gender equality, inclusion and empowerment. Followed by the nation's first Australian Fashion Summit created for the industry by the industry, inspiring attendees to walk away empowered to play a bigger game as a champion of better. 

5. There is fashion beyond the runway 
The Festival runs from 1-10 March, explore fashion off the runway at independent events, exhibitions, industry workshops, art experiences, talks and fashion film screenings

See you there! 

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