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Jaana Quaintance-James

Jaana Quaintance-James is Chief Sustainability Officer of Global Fashion Group (GFG), parent company of THE ICONIC and three other internet retailers globally (Dafiti, la moda, Zalora).

As a member of the global Executive team, Jaana is responsible for integrating sustainability into all elements of the business’ operations across 17 countries and execution of GFG’s global sustainability strategy.

Drawing on 15 years’ experience in multi-category retail and prior to being promoted to GFG, Jaana led THE ICONIC’s sustainability agenda and among her many achievements, was responsible for delivery of THE ICONIC Considered, a ground-breaking way for customers to shop by their sustainability values, as well as THE ICONIC’s #whomademyclothes documentary for Fashion Revolution 2019.

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