Jarrad Serafine-Clark has been involved in the fashion industry since 1993 after volunteering backstage at a fashion show. Everything he experienced unleashed a lifelong passion that burns deeper than ever before because of our constantly evolving landscape. At 23 he produced the inaugural Australian Fashion Week and continued to do so for the next decade before joining PBL as Creative Director of Events at an important time when the marriage of event content and the immediacy of the media started evolving. This lead to stints in front of the camera as host and judge of the original reality model discovery show ‘Search for a Supermodel’ and later on ‘Project Runway Australia’.
In 2007, he returned to AFW under its new ownership, IMG Fashion at a time when the globalization of the fashion week experience was going beyond the traditional fashion capitals. As Global Creative Director, he established platforms focused on culturally conscious formats to enhance the traditional industry needs, yet challenging the status quo by expanding participation of consumers as their appetite became relentless as the fashiontainment experience was emerging with the amplification of social media breaking down the velvet rope.
In 2014 Jarrad joined KCD as Partner and Director of Creative Services, proudly challenging himself and his teams in NY, Paris and London to make the impossible possible for the world’s leading brands. He has produced events for 26 years across the globe including Australia, Tokyo, Berlin, Zurich, Istanbul, Hong Kong, Singapore, Paris, Milan, London, Rio, Toronto, and New York where he now lives with his husband Jarrod.
Jarrad is presenting as part of the Festival’s Business Seminar.