image Former Vice President style and creative FARFETCH

Yasmin Sewell

One of Australias biggest fashion exports and former vice president of style and creative at FARFETCH, Sewell began her career in retail opening her own multibrand store in London’s Soho, followed by a Buying Director role at Browns (which Farfetch now owns) and Chief Creative Consultant of Liberty which she was responsible for the stores complete overhaul. 

She is known for discovering and launching some of the worlds greatest designers like Acne, Christopher Kane, Roksanda, The Row and JW Anderson (for which she is famous for convincing him to move into womenswear) 

In 2013, she cofounded Être Cécile, a streetwear collection while running her own consultancy advising some of the biggest brands like Chloe, Mulberry and Hermes. She designed a private-label capsule collection for Barneys NY and is renowned for her personal style.

image Former Vice President style and creative FARFETCH
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