Venues / The Festival Plaza

In 2016, an unprecedented number of guests continued pre and post runway show celebrations in the Festival Plaza proudly supported by major partner City of Melbourne, at the Melbourne Museum Precinct.

Situated in the heart of the Royal Exhibition Building and Melbourne Museum was a purpose built virtual citadel of free bespoke retail activations, bars, and entertainment.

The 2016 Festival Plaza featured the following activations:

Festival Bar
Welcome to Diesel World Exhibition
Priceline Pharmacy Beauty School Pop-Up
Lavazza Cafe Bar
Samsung Studio
Vodka Cruiser Pop-Up

How to get there

Tram 86 or 96 to corner of Nicholson and Gertrude Streets
Free City Circle Tram to Victoria Parade
City loop train to Parliament Station
Stop #5 of the Melbourne Visitor Shuttle
Complimentary Shuttle Bus – courtesy of Chadstone – The Fashion Capital.
To plan your journey by public transport to the 2016 Festival, head to Yarra Trams. 


View location on map


  • A car park is located under Melbourne Museum
  • Patrons can enter from Nicholson Street or Rathdowne Street.
  • To book your parking in advance at a discounted rate, you can use the online booking form.
  • Alternatively, you can use the online booking form to reserve your park at 90 Victoria Parade courtesy of Wilson Parking. Use the promo code VAMFF and receive a special $4 Night & Weekend rate.
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