Dive into the heart of Australian fashion at VAMFF, where creativity meets commerce in a spectacular celebration of style. This premier event showcases the best of local and international designers, emerging talents, and innovative fashion technologies.
Melbourne Fashion Festival
The Virgin Australia Melbourne Fashion Festival (VAMFF) stands as Australia's largest fashion event, combining runway shows, business seminars, and cultural programs.
Event Highlights
- International Designer Showcases
- Emerging Designer Platform
- Sustainable Fashion Initiative
- Industry Networking Events
- Cultural Fashion Programs
Festival Impact
VAMFF contributes significantly to Australia's fashion economy, generating over $8 million in media coverage and attracting 400,000+ attendees annually.
Business of Fashion
The festival includes comprehensive business programs:
- Industry Seminars
- Designer Mentorship
- Retail Integration
- Digital Innovation Forums